Port Phillip is a hub for interactive digital media and games development thanks to our dynamic mix of creative and digital service firms, marketing and multi-platform producers, specialised tech and film industry talent.
Supporting business and nurturing creativity means a strong economy with more jobs and creators making across Port Phillip. Over the past two years, we have been working with our games community and supported more than 2000 creators, students, businesses and community members to engage in games technology through programs such as the:
- Girl Geek Academy Gender Equality Game Jam
- Australian Game Developers Awards 2018 and 2019
- virtual tours bringing our creative and cultural organisations online during COVID-19
- Playable Cities
- Interactive VR art programs in our libraries
- Global Game Jam and Play Party 2020.
Why Port Phillip?
There are more than an estimated 75 active games studios, creators and game adjacent business across the municipality. They are operating at all sizes and scales, with world-class talent across the full spectrum of games technologies – from mobile, PC and console, to fast-developing sectors such as virtual reality (VR) and augmented reality (AR), eSports and Artificial Intelligence (AI). If we include associated or related businesses, including high-tech film production, public relations and marketing, and creative technology companies, that number increases to over 100 active businesses.
Sitting within one of the country's largest entertainment clusters, where content creation, film and television, production, post-production and the screen industry reside, Port Phillip is home to some of Australia’s biggest immersive content creation and innovation companies.
Games Action Plan 2020-24
We developed a Games Action Plan 2020-24 (PDF 1.3 MB) that will expand on our games industries achievements by ensuring games are continued to be a powerful form of expression and an important part of our cultural identity as well as our economy. We've worked and consulted with the games industry to tailor this action plan that outlines the specific actions for us to engage with the existing games sector, how we can connect our diverse local community, and what actions we can take to make Port Phillip the games capital of Victoria.
Our vision is for Port Phillip to be the Games Capital of Victoria. Delivering on this vision means that the broad range of creative businesses, players, artists, and creative producers find a home in Port Phillip, and that Council's priorities, resources, and programs support their activities.
To achieve that, we will work towards two priority outcomes through the actions in this plan.
- Outcome 1 - A thriving games sector that plays a significant part in the City’s economy.
- Outcome 2 - The life of our City is enhanced through the growth of games, play and culture.
Working together, these outcomes support and connect to each other to bring economic benefit, enhance our cultural life, provide opportunities for play, creative expression and celebrate the diversity within our community.