Apply for a Promotional Activities permit

Allow up to ten working days for the assessment of this application.

To apply:

  • Read the Promotional Activities Facts Sheet
  • Complete and return an application form
  • Applications are reviewed by an Events Adviser who will contact the event organiser for any clarification required.
  • Once the application has been assessed, an invoice will be issued
  • Pay the permit fee
  • Upon payment, the permit will be issued.

A card payment fee applies to all payments.

How to apply for a Promotional Flyers Distribution permit (Local Business)

If you are a local business wanting to distribute printed materials within public open space in our City, you will require this permit.

  • Complete an application form
  • Provide a copy of the promotional material
  • Provide a copy of current Certificate of Currency for Public Liability Insurance, minimum of $20M
  • Once the application has been assessed, an invoice will be issued
  • Pay the permit fee
  • Upon payment, the permit will be issued.

Key Facts

  • St Kilda is an internationally recognised event destination, with over 750,000 people attracted to events last season. Events include: Melbourne Marathon, St Kilda Festival and Pride March
  • Each year more than 1.3 million people visit St Kilda and it is the second most visited destination in Victoria (Tourism Research Australia)
  • In summer, Acland Street, St Kilda attracts over 15,000 people per day (pedestrian count, Council's traffic survey 2016)
  • Over 35,000 people commute through St Kilda daily
  • The area is known for its beaches, dining, diversity, live music, arts and culture.

Site Snapshot

Our City has 11 km of beach frontage, internationally recognised locations, heritage listed gardens and popular shopping strips. High visitation in the area attracts a diverse demographic and we can provide advice on areas that would suit your activity.

  • Beaches: Elwood, St Kilda, Middle Park, Port Melbourne and Sandridge
  • Gardens: Catani, O’Donnell, South Beach Reserve and Alma Park
  • Shopping strips: Acland St, Fitzroy St, Carlisle St, Clarendon St, Ormond Rd and Bay St
  • Iconic sites: Luna Park Forecourt, Marina Reserve Skate Park and Station Pier

View our Event Site Maps and our City Snapshot for more information on our City neighbourhoods.


  • Onsite activations
  • New product launches
  • Product sampling and giveaways
  • Flyer distribution

Contact us

Our Events Services team is here to help.

Send us a message on My Port Phillip.


Post: Event Services, City of Port Phillip, Private Bag 3 St Kilda, Victoria, Australia 3182