Promotional and sampling sites

The City of Port Phillip offers a variety of parks, gardens and foreshore sites for activations promoting a business or product. An event permit will be required. Permits ensure public safety and amenity in public open spaces and assist in the sustainable management of our parks and foreshore.

Due to the evolving COVID-19 situation in Victoria, Council will be following the directions from the Victorian and Australian Governments and Health Department.

All eased restrictions and the proposed dates are subject to the advice of Victoria's Chief Health Officer and the continued and effective management of the spread of COVID-19.

Please visit COVID-19 Council events, services and facilities updates for more information and the Department of Health and Human Services (DHHS) website for the latest advice on Victoria's restriction levels and daily updates on COVID-19.

Allow up to ten working days for the assessment of this application. 

Key Facts

  • St Kilda is an internationally recognised event destination, with over 750,000 people attracted to events last season. Events include: Melbourne Marathon, St Kilda Festival and Pride March
  • Each year more than 1.3 million people visit St Kilda and it is the second most visited destination in Victoria (Tourism Research Australia)
  • In summer, Acland Street, St Kilda attracts over 15,000 people per day (pedestrian count, Council's traffic survey 2016)
  • Over 35,000 people commute through St Kilda daily
  • The area is known for its beaches, dining, diversity, live music, arts and culture.

Site Snapshot

Our City has 11 km of beach frontage, internationally recognised locations, heritage listed gardens and popular shopping strips. High visitation in the area attracts a diverse demographic and we can provide advice on areas that would suit your activity.

  • Beaches: Elwood, St Kilda, Middle Park, Port Melbourne and Sandridge
  • Gardens: Catani, O’Donnell, South Beach Reserve and Alma Park
  • Shopping strips: Acland St, Fitzroy St, Carlisle St, Clarendon St, Ormond Rd and Bay St
  • Iconic sites: Luna Park Forecourt, Marina Reserve Skate Park and Station Pier

View our Event Site Maps and our City Snapshot for more information on our City neighbourhoods.

Opportunities

  • Onsite activations
  • New product launches
  • Product sampling and giveaways
  • Flyer distribution

How to apply for a Promotional Activities permit

  • Contact Event Services to check availability and suitability
  • Complete the application form
  • Provide a copy of current Certificate of Currency for Public Liability Insurance, minimum $20M
  • Provide an initial site plan
  • Provide a risk assessment and COVID-19 Safe Plan for the activation
  • Once the application has been assessed, an invoice will be issued
  • Pay the permit fee
  • Upon payment, the permit will be issued.

A card payment fee applies. For current fee details, please visit Card Fees.

How to apply for a Promotional Flyers Distribution permit (Local Business)

If you are a local business wanting to distribute printed materials within public open space in our City, you will require this permit. 

  • Complete an application form
  • Provide a copy of the promotional material
  • Provide a copy of current Certificate of Currency for Public Liability Insurance, minimum of $20M
  • Once the application has been assessed, an invoice will be issued
  • Pay the permit fee
  • Upon payment, the permit will be issued.

A card payment fee applies. For current fee details, please visit Card Fees.

Contact Event Services

Phone: 03 9209 6326

Email: eventpermits@portphillip.vic.gov.au

Post: Event Services, City of Port Phillip, Private Bag 3 St Kilda, Victoria 3182

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