Major events and markets - Expression of Interest
Major events and markets 2027/28
Expressions of Interest will open for the 2027/28 season on Monday, 10 August 2026 until midnight Friday, 4 September 2026.
Applications for events between July 2027 and June 2028 will not be considered until all EOI event approvals are finalised. If you have an event for the current 2026/2027 season and you would like to apply, please read the below section "Can I apply outside this process?".
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What is the EOI process for?
The annual Expression of Interest (EOI) process is for applications from individuals and organisations who want to run events or markets in Council-managed public spaces between July 2027 to June 2028.
Our EOI process is open to all activities, but it is particularly focused on the following types:
- major events
- events requiring closures of major roads
- long-stay events
- ticketed events attracting over 1,000 attendees
- markets with more than four proposed dates.
To keep up to date with the annual EOI process, sign up to our newsletter.
How are applications assessed?
Applications are assessed on the overall benefits the event will deliver to the City of Port Phillip, the community, local businesses and visitors, as well as the organiser's ability to successfully deliver the event.
The assessment process is informed by Council's Events Strategy, Outdoor Events Policy and the emerging directions identified in the draft Creative Port Phillip Strategy.
The assessment criteria and weightings are outlined below:
|
Assessment Criteria |
Weighting |
Description |
|
Strategic Alignment |
20% |
Supports Council priorities, strategic objectives and activation goals. |
|
Economic Development and Visitation |
20% |
Attracts audiences, supports local businesses and contributes to Port Phillip's reputation as a destination. |
|
Community Benefit and Inclusion |
15% |
Encourages participation, accessibility, inclusion and community connection. |
|
Event Experience and Quality |
15% |
Delivers high-quality, engaging and distinctive event experiences. |
|
Organisational Capability |
10% |
Demonstrates event delivery experience, organisational capacity, financial viability, funding arrangements and the ability to successfully deliver the event. |
|
Sustainability and Environmental Responsibility |
10% |
Minimises environmental impacts and supports sustainable event practices. |
|
Amenity and Impact Management |
10% |
Appropriately manages impacts on residents, businesses, public spaces and the environment. |
We strongly encourage applicants to review the following documents before applying:
Assessment outcomes are considered alongside broader calendar planning factors, including geographic spread, seasonal activation, site availability, competing applications and the overall balance of the Major Events Calendar.
Along with your application form, you should submit an indicative site plan for your event. Additional supporting documentation will generally only be requested if the event receives provisional approval.
As part of the assessment process, Council may also seek further information, stakeholder feedback and/or applicant interviews where required.
Approval through the EOI process constitutes provisional approval only and does not replace the requirement for an Event Permit or any other approvals required under legislation or Council policy.
