Advertising board
Overview
If you want to display an advertising board (also called an A-board) on the footpath outside your business, you need a permit. This ensures footpaths remain safe and accessible for everyone.
Who can apply?
You can apply if:
- Your business has a footpath directly in front of your premises
- You have current public liability insurance, with a minimum coverage of $20 million and listing the City of Port Phillip as an Interested Party on the policy
- Common examples include, hair and beauty salons, retail outlets and clothing stores
Fees
Footpath trading fees are charged from 1 July to 30 June each year (or part thereof).
You can find more fee information: Footpath Trading Fee Schedule 2025-26.
You will be issued with a tax invoice for your permit fees upon receipt of your complete application. A card payment fee applies.
Before you apply
Make sure you have:
- Public liability insurance, with a minimum coverage of $20 million and listing the City of Port Phillip as an Interested Party on the policy
- Understand your obligations in the Footpath Trading Guidelines (PDF)
- Ensure your A-board meets Council's size and design requirements
Permit Conditions
Your A-Board:
- Must comply with Council's Footpath Trading Guidelines
- Must be placed directly outside your business
- Must not block pedestrian access or create hazards
- Only one A-board can be displayed per premise
How to apply (step-by-step)
Follow these steps to apply on My Port Phillip:
Step 1. Register or log in using registration details
Step 2. Complete the online application form
Step 3. Upload
- Proof of public liability insurance
- A photo or diagram of your A-board
Step 4. Submit your application
Step 5. Pay the invoice when prompted
After you apply (assessment time, decision process)
Application fees are invoiced when your complete application is received by Council. A card payment fee applies.
A-board assessments may take 10 business days (this is from the time your complete application is received).
It is important that you submit all required information to avoid delays. The time required to assess your request will depend on how complex it is.
If your permit is approved, you will receive:
- an endorsed plan showing the permitted trading area
- Footpath Trading Permit
If your application is refused or you are dissatisfied with the permit decision, you can request a review.
Contact us
Our Footpath Trading team is here to help.
Send us a message on My Port Phillip
Email: footpathtrading@portphillip.vic.gov.au
Phone: 03 9209 6844