Advertising board
Overview
An Advertising Board (A-Board) permit allows you to place for display, an advertising board on the footpath in front of your business. Council does not permit the use of flags or banners, such as teardrop banners.
You must hold Public Liability Insurance (min $20 million coverage) and list the City of Port Phillip as an Interested Party on the policy, before you apply.
When you submit your application, you will be required to pay an application fee. If your application is approved, you will be issued with a tax invoice for your permit fees. Permit fees are based on a 1 July to 30 June financial year (or part thereof). A card payment fee applies.
Please allow up to ten business days for your application to be determined.
Fees
Footpath trading fees are charged from 1 July to 30 June each year (or part thereof). You can find more information on Council's Footpath Trading Fee Policy (2025): Footpath Trading Fees 2026-27 (PDF 669 KB).
Before you apply
Read Council's Footpath Trading Guidelines (2024) to guide you on what may be supported.
How to apply (step by step)
Follow these steps to apply on My Port Phillip:
Step 1. Register or log in using registration details
Step 2. Complete the online application form
Step 3. Submit your application
Step 4. Pay the invoice when prompted
Contact us
Our Footpath Trading team is here to help.
Send us a message on My Port Phillip
Email: footpathtrading@portphillip.vic.gov.au
Phone: 03 9209 6844