Creative and Prosperous City Strategy

From film to theatre, games to software, music to media, advertising to architecture, Port Phillip's $2.3 billion Cultural and Creative sector is our second largest industry, driving economic growth and supporting jobs for 3,870 Port Phillip residents and 5,830 greater Melbourne residents.

The Art and Soul - Creative and Prosperous City Strategy outlines the cultural change and collaborative actions required over four years across a range of Council to create a thriving social, cultural and economic future for the City of Port Phillip. These services include:

  • arts
  • culture and heritage
  • economic development and tourism
  • festivals
  • libraries
  • markets
  • city planning and urban design.

The Strategy looks to harness the creativity of the City of Port Phillip and will seek to achieve this by creating a City of dynamic and distinctive places and precincts. Through this we will build a prosperous City that connects and grows business, as well as bring arts, culture and creative expression to everyday life and contributing to Melbourne’s liveability.

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