Advertising board

Learn how to apply for an A-board permit to display advertising boards on footpaths outside your business. This page covers eligibility, fees, applications steps, and important guidelines
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Overview

If you want to display an advertising board (also called an A-board) on the footpath outside your business, you need a permit. This ensures footpaths remain safe and accessible for everyone.

Who can apply?

You can apply if:

  • Your business has a footpath directly in front of your premises
  • You have current public liability insurance, with a minimum coverage of $20 million and listing the City of Port Phillip as an Interested Party on the policy
  • Common examples include, hair and beauty salons, retail outlets and clothing stores

Fees

Footpath trading fees are charged from 1 July to 30 June each year (or part thereof).

You can find more fee information: Footpath Trading Fee Schedule 2025-26.

You will be issued with a tax invoice for your permit fees upon receipt of your complete application. A card payment fee applies.

Before you apply

Make sure you have:

  • Have public liability insurance, with a minimum coverage of $20 million and listing the City of Port Phillip as an Interested Party on the policy
  • Understand your obligations in the Footpath Trading Guidelines (PDF)
  • Ensure your A-board meets Council's size and design requirements

Permit Conditions

Your A-Board:

  • Must comply with Council's Footpath Trading Guidelines
  • Must be placed directly outside of your business
  • Must not block pedestrian access or create hazards
  • Only one A-board can be displayed per premises

 

How to apply (step-by-step)

Follow these steps to apply on My Port Phillip:

Step 1. Register or log in using registration details

Step 2. Complete the online application form

Step 3. Upload 

  • Proof of public liability insurance
  • A photo or diagram of your A-board

Step 4. Submit your application

Step 5. Pay the invoice when issued

 

Apply online

After you apply 

Contact us

Our Footpath Trading team is here to help.

Send us a message on My Port Phillip

Email: footpathtrading@portphillip.vic.gov.au

Phone: 03 9209 6844