Council champions bold vision for Station Pier revitalisation

Council Champions Bold Vision for Station Pier Revitalisation

Station Pier is a special place in Port Phillip as a landmark with deep historical and economic significance and an iconic gateway for cruise passengers. Yet despite its strategic location and potential, the precinct faces a number of persistent challenges that have limited its impact and accessibility. Council is keen to work with Ports Victoria, the State and Federal Governments, and local stakeholders to see this asset come back to life.

With the departure of the Spirit of Tasmania ferry, the pier is currently underutilised outside of cruise ship arrivals, leaving much of the area inactive and is missing opportunities for community interaction and economic activity. Infrastructure around the pier is disconnected, with limited public transport options and poor pedestrian links that make it difficult for visitors to explore beyond the terminal. Meanwhile, the adjacent freight yard remains largely dormant, representing untapped potential for local business and tourism.

Cr Heather Cunsolo, Ward Councillor for Port Melbourne in City of Port Phillip said Station Pier is “more than just a gateway for cruise passengers, it's a vital part of our city’s identity and economy. We’re committed to working with all levels of government and industry to unlock its full potential and create a precinct that truly reflects the spirit of Port Phillip.”

These issues have prompted Council to take a proactive stance, advocating for a revitalised Station Pier that better serves both residents and visitors. Council is seeking Government leadership of a project which would uplift and activate the asset and precinct.

What We've Done

Recognising the potential of Station Pier, Council has taken a proactive and strategic approach to advocacy. We’ve met directly with representatives from the cruise industry to better understand their needs and explore opportunities for collaboration that could enhance the visitor experience and boost local business.

Our vision for Station Pier

Council’s vision for Station Pier is bold, inclusive, and future-focused. We see a precinct that is:

• Welcoming – a place that makes a strong first impression for visitors arriving by sea.
• Integrated – seamlessly connected with surrounding neighbourhoods and attractions.
• Economically vibrant – supporting local businesses and creating jobs.
• Activated freight yard – transforming underutilised space into a feature of the foreshore.
• Improved transport infrastructure – including duplication of the tram line at the 109 terminal to boost capacity and reliability.
• Connected to key destinations – such as South Melbourne Market and other parts of the municipality, enhancing accessibility and visitor experience.
• Available – opening the pier to the public
• Healthy – ensuring good air and water quality and recreation opportunities

Council will continue to advocate strongly for this vision, ensuring Station Pier becomes a thriving, accessible, and iconic part of Port Phillip’s future.