Major Events and Markets - Expression of Interest

Yes, events can still be assessed outside this process, except for long-term markets. However, please note that availability may be limited as the events approved through the EOI process are the basis of our events calendar.

Please allow 3 months for assessment of major event applications made outside of the EOI process. These assessments will occur after the EOI process is complete, which will most likely be April.

Applications will be assessed against a range of criteria, such as the nature of the proposal, site suitability, impact on amenity, and the community benefit. More details can be found in the Outdoor Events Policy and Events Strategy.

Along with your application form you should submit an indicative site plan for your event. Other supporting documentation will not be required until the event is granted provisional approval. 

As part of the assessment we may ask for more details and/or interviews.

To be eligible for multi year approval, events must have been based at the City of Port Phillip for over 3 years.

To keep up to date with the annual EOI process, sign up to our newsletter.

We are a popular event location for high-quality events with high attendance rates. In previous years over 750,000 people have attended events in the area. Events ran in this area have a unique opportunity due to our natural assets, iconic landmarks, hospitality centres and closeness to the CBD.

More information on our area can be found in the city snapshot.

Did you know if you hold events outside of St Kilda it can be cheaper? 

The City of Port Phillip includes the following suburbs:

• St Kilda
• St Kilda East
• Elwood
• Port Melbourne
• South Melbourne
• Balaclava
• Middle Park
• Albert Park (except for Albert Park Lake).

For more information you can visit our event resources page.

Are you looking for an outdoor space? Potential sites to consider include Point Ormond in Elwood or Kirrip Park in South Melbourne.

We encourage new event ideas, including:

• Live music (such as jazz, blues and opera)
• Events targeting an older demographic.

Past events have included triathlons, fun runs, swimming events, outdoor cinemas, twilight markets, food festivals, live bands and sporting live sites.