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Supporting business and nurturing creativity will lead to a stronger economy and more enriching lives in Port Phillip. The games industry makes up a significant portion of our creative economy and is a key component in ensuring that Port Phillip continues to be an innovative, creative, and culturally vibrant council. 

Why Port Phillip?

Port Phillip is a hub for interactive digital media and games development thanks to our dynamic mix of creative and digital service firms, marketing and multi-platform producers, and our specialised tech and screen industry talent.

There are more than an estimated 75 active games studios, creators and game adjacent business across the municipality. They are operating at all sizes and scales, with world-class talent across the full spectrum of games technologies – from mobile, PC and console, to fast-developing sectors such as virtual reality (VR) and augmented reality (AR), applied games, eSports and Artificial Intelligence (AI).

Sitting within one of the country's largest entertainment clusters, where content creation, film and television, production, post-production and the screen industry reside, Port Phillip is home to some of Australia’s biggest immersive content creation and innovation companies.

Gender Equality Game Jam, 2019, Girl Geek Academy, City of Port Phillip Star Health

Gender Equality Game Jam, 2019, Girl Geek Academy, City of Port Phillip and Star Health

Supporting the industry and the community

Over the past few years, we have been working with our games community to support students, businesses and community members to engage in games technology through programs such as:

  • Girl Geek Academy Gender Equality Game Jam.
  • Global Game Jam 2024 and the Global Game Jam Play Party.
  • Playable Parklets.
  • Good Design Award winning exhibition Pride at Play.
  • SMART Program 2023.
  • Dungeon Master Bootcamp at the St Kilda Library.
  • Technically Games: Flashtalks Event.
  • Clarendon Street Arcade.

Keep an eye out for more awesome initiatives to come!

Clarendon St Arcade

Pixel Playground: A Youth Gaming Festival

Join us on Sunday, April 14th at the Emerald Hill Library in South Melbourne for a day filled with industry panels, workshops, local indie games exhibitions, and games competitions.

Our goal is to provide more opportunities for young people aged 15-25 to learn about the local digital games industry. We will showcase diverse career pathways and highlight industry success stories through panels with some incredible industry talent, and an exhibition from Hovergarden displaying some of the best and brightest work from our local industry.

As well as this, we are putting on some competitions for some great prizes alongside classic arcade machines and a VR installation.

If any of this sounds of interest, we would love to see you there!

Games at our local libraries

The City of Port Phillip's libraries are at the heart of much of our community focused events and programs. 

From regular tabletop-RPG meet ups to game days and educational workshops and programs - there is always something happening!

Games Action Plan 2020-2024

We developed and are in the process of instituting our Games Action Plan 2020-24 (PDF 1.3 MB). The plan was created to expand the achievements of our games industries and to ensure games continue to be a powerful form of expression, an important part of our cultural identity and significant and diverse contributor to our economy.

Click the button below to learn more.

Credits: Melbourne Art trams, Playable Art Tram by Troy Innocent. Photo By: James HH Morgan

Levelling Up Locally: Growth Indicators for Games Businesses and Gamemakers in the City of Port Phillip

To help with the successful delivery of the Games Action Plan 2020-2024, we commissioned a growth indicators report.

Authored by independent academic Dale Leorke, this report builds upon semi-structured interviews with a range of significant industry members to provide a snapshot of the local games industry post-pandemic, and several recommendations for Council initiatives going forward. 

Contact us

Have any thoughts, feelings or opinions on how we could develop programs and initiatives that benefit Port Phillip's games industry and community? Want to collaborate with the us on some awesome programs in the future? We would love to hear from you!

For information on upcoming games events hosted by the City of Port Phillip, contact: games@portphillip.vic.gov.au

To connect with the Council to collaborate on or suggest future workshops, events or programs, contact: james.shutt@portphillip.vic.gov.au